Search engine optimization (SEO) is key to growing an online business by increasing visibility on search engines like Google, Bing. Here are some effective SEO on page tricks to improve your page ranking and grow your business:
Keyword Research and Optimization
- Finding right keyword is the most important thing in SEO. Use tools like Google, Keyword Planner, Ahrefs, and other websites to identify relevant keyword for your niche. Focus on Long tail keywords as well as high traffic keywords.
- Once you have your target keywords, strategically place them on Title tags, Meta description, Headers, URLs, Alt text etc.
Create High –Quality and Engaging Content
- Provide in depth information on your topic. Long form content tends to perform better as it signals expertise and authority.
- Keyword frequency is also important, you must not overdo it. Ensure that your content reads naturally and isn’t overly optimized.
- As I mentioned that Alt text is important so you can use images, videos, info graphics, and charts to enhance user engagement and time spent on the page.
Internal Linking
- Link Related content across your website to pass “Link Juice” and improve user navigation. This also helps search engines understand the stricture of your site.
- Use descriptive and keyword rich anchor text for internal link. Avoid using generic phrases link “Click here” too frequently.
- Create simple, keyword rich URLs. Avoid long, numbers or special characters in URLs.
- Include the primary keywords in the URL, as it helps search engines understand the content of the page.
Image Optimization
- Add descriptive alt text for every image on your website. Images also helps Google to understand. This will help to improve accessibility of your website.
- Use keyword rich file names for your images.
Meta Tags for social Sharing
- Use meta tags, this will help you to control how your post when shared on social media platforms. These tags influence the title, description and image that display with the shared link.
By implementing these on page SEO tricks and techniques, you will enhance your website visibility, user experience and ranking ultimately leading to more traffic and conversions for your business.